Since the arrival of the internet age there are now so many new aspects that go into the growth and operation of a successful local business that it is important to put things into perspective.

Here we look at some of the tangible value that search engine optimization (SEO) brings to businesses of all types, sizes, and locations.

1. What Is SEO?

Local Search Engine Optimization

Local Search Engine Optimization

When someone goes to a search engine like Google looking for information, goods, or services; they will type a keyword or phrase related to what they’re looking for and relevant websites and ads will be displayed based on their search.SEO is the practice of optimizing a website so that it is displayed to web users when a specific search is done.

2. Why SEO Works

The reason that optimizing your companies website for high search engine rankings is so profitable is because of the way in which people use the internet. Right now more than 90%+ of people looking for local goods and services will use a search engine to find what they need. Companies with a powerful SEO presence will be at the front of the list for new potential clients based on their position within search results. Also, organic search results (not paid ads) are seen as more trustworthy by your average online user and receive the greater majority of exposure and sales, for no cost per click.

3. How Do You Know If You Need SEO?

Do you own a business? Have a website? Looking to increase your sales and client base?Any business owner looking to take advantage of over 90% of new potential clients will want a powerful search engine presence. If you are not optimized or visible on search engines where people are looking specifically for the goods or services you’re offering locally, you’re competitors will be.

Because all businesses, be them local, national or global, compete for the same clients and sales each and every day, it is more important than ever before to incorporate a powerful and consistent Local Search Engine Optimization campaign. Do some research and see what your competitors are doing in regards to marketing their business online. With even just a small amount of insight you can clearly determine why local SEO is so valuable to businesses just like your own.

The Brother Processing Marketing team has specialized in local online marketing since 2006 and understands the importance of a strong web presence to all businesses everywhere. Contact a marketing professional today to discuss what sort of options are available to you, no matter your budget.